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Businesses need Media to promote their products/services. When we say Media, we mean TV, Radio, Print(newspaper, magazine), outdoor and the modern media – Internet. There is an individual or a company who own or control all media except the Internet. Even the enterprises like Google and Facebook came into existence because of Internet. So, here is a big opportunity for businesses also to earn it that too without paying money. Interesting!! Right??
Try and understand two points here,
One- Website Visitor Behavior
Today, the Internet has made it a child’s play for consumers to search for and compare products and features just by clicking and jumping rapidly from one brand property to another.
Two -Cost per such visitor
*The average cost per click in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click.
So, for 10,000* visitors to the site, you need to spend approx Rs.6,50,000/- to Rs.13,00,000/- in Google Adwords. Isn’t it?
If you think you cannot afford this cost to get visitors to your site then go ahead reading and if you think this cost is quite affordable then you must read this to save up to 80% of your hard-earned money.
Now let me tell how you can get 10,000 visitors at much less price and if you can DIY then at No price. Surprising?? Yup, I know.
So….. The magic word is ‘Earned Media’
Earned media is one of the most effective and powerful tools in marketing today. It represents everything everyone is saying about a brand or company through word of mouth (WOM), blogs, comments, reviews, and so on. In simple words, when someone shares your blog post on their Facebook wall, they are telling their social network that your content is interesting/funny/useful and that others should check it out.
There is an unspoken endorsement every time your content is shared. Earned media introduces your brand in a positive light to a wider audience because it capitalizes on the power of word of mouth. And that’s what rewards you with a surge in traffic.
Why You Should Work Towards Earned Media
Coz it rewards you with-
- Jumpstarts Awareness- enhances visibility and increases traction, leading to elevated awareness of you and your business.
- Heightens Credibility- client retention and sales/new business development, rely heavily on how others view their brand. By distributing relevant-targeted content, customers are more likely to find your brand credible. And if they like what they consume, they’ll share their positive experience and recommend your brand.
- Expands Reach- it is is organic, flexible, and durable. The sheer quantity and reach of earned media had been amplified via social media.
- Adds Value- It is the best way to outshine competitors by sharing expert insights or analysis on trending topics that affect your customers and industry. Hence, adding value to your customer’s life
How Effective Earned Media is?
In short, a lot! And marketers believe this fact. Marketers in both large and small companies rate earned media as more effective than paid media.
Start using Earned media, a powerful strategy in your publicity toolkit but don’t forget that the keys are consistency and patience. So, sooner you start better are your chances over your competitors…;)
Best Of Luck!